Tuesday, May 26, 2009
The Memorial Weekend box office figures are among the most prized in the Film Making calendar. "Easy Virtue" has come in #3 behind "Terminator Salvation", and "Night at the Museum II"!
Of course, that ranking is for the 'per screen average', but it's impressive, none the less. 'Terminator' and 'Museum' are have budgets into the 100's of millions of dollars with platform releases going out on 3,500 and 4,000 screens respectively. "Easy Virtue", on the other hand is a modestly budgeted British film in limited release in New York and Los Angeles. That means it's punching well above its weight on a tiny 10 screens - yep. one, zero - and still the little British film came 24th over all - according to Box Office Mojo
The Hollywood Reporter was quick to point out the success of the film:" Among the latest limited bows, Sony Pictures Classics' romantic comedy "Easy Virtue" -- starring Colin Firth and Jessica Biel -- unspooled in 10 theaters and grossed $146,140. That represented an impressive $14,614 per venue."
And The Huffington Post was also impressed: "While Ben Stiller and the Terminator battled it out in Hollywood (with Ben Stiller the surprise champion), Indiewood’s Memorial Day weekend had a clear box office winner in Stephan Elliott’s “Easy Virtue.” According to estimates, the Noel Coward adaptation grossed a classy $146,140 on 10 screens. Released by Sony Pictures Classics, “Virtue” - which stars Ben Barnes, Jessica Biel and Kristen Scott Thomas - averaged $14,614 over the four-day weekend, easily the highest among all specialty releases."
Posted by Lazy_Susan at 1:34 AM